Tie dye is everywhere and there is a reason why! - Summer 365

9.11.20 by

Can you wear tie dye after labor day? Asking for a friend…

Is your blood type tie dye too? Tie dye is such a summer / camp staple and clearly a trend that is not going anywhere anytime soon.

But where did it come from and why is it relevant now more than ever? Little might you know, this groovy pattern and quarantine apparel obsession has historical roots and its emergence and popularity in 2019 and 2020 is not coincidental. According to a blog from Heroine by Jessa Chargois, “a synonymous symbol of the counterculture movement, tie-dye has an undeniable place within American history and the American future. While tie-dye has been a form of self-expression for centuries, the cultural significance surrounding the rainbow swirls and bright colors was solidified within the 1960s and 1970s, serving as an emblem of the rejection of strict social norms imposed on society within the 1950s. Rejecting violence, capitalism, materialism, and uniformity, the hippie culture preached love and compassion and sought individualism through the use of tie-dye techniques on their garments.”

Furthermore, Chargois says that “until recently, tie-dye was a friendly backyard activity for the youth, rather than a symbol of rejection for the establishment. However, in Spring 2019, high fashion luxury runway shows began to show elevated forms of the psychedelic print in sophisticated silhouettes.” And at many shows many in the fashion world showcased the the connection between politics and high fashion and brought tie dye swirls into the conversation maintaining the “integrity of the psychedelic print” to represent love and peace.

Tie dye’s everlasting presence beyond the summer months is sparking such joy by bringing summer vibes all year long. So whether you create it or wear it for nostalgia, to make a political statement, or because you love its burst of colorful swirls continue to ROCK IT AND ROCK ON!!

Here are some of our favorite places and items to bring tie dye color into your life:

If you haven’t had enough DIY activities yet, tie dye kits OR if you want to keep you hands clean Dye It Pepper gives you a way to upcycle your threads that need some love and revive it with new life – Sacs by Jac are ev.ery.thing.

Other kits and dyes available on our Summer 365 Amazon Store

Learn from an expert and book a private tie dye class or party for your kids and their friends

Fall athleisure, sweaters, crop tops, backpacks, masks, tote, adult chic hoodie, kid hoodie, tie dye is in alllll the places!!

We know you will all look to dye for!

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