Happy National Tie Dye Day! - Summer 365

4.29.21 by

A special collab that is to (tie) dye for!

Is your blood type tie dye too? Tie dye is such a summer / camp staple and clearly a trend that is not going anywhere anytime soon.

On this National Tie Dye Day we want to take a minute to honor this quarantine obsession. Tie dye is everywhere and there’s a reason why. So where did it come from and why is it relevant now more than ever? Little might you know, our fave pattern has historical roots and its emergence and popularity in 2019 and 2020 is not coincidental. According to a blog from Heroine by Jessa Chargois, “a synonymous symbol of the counterculture movement, tie-dye has an undeniable place within American history and the American future. While tie-dye has been a form of self-expression for centuries, the cultural significance surrounding the rainbow swirls and bright colors was solidified within the 1960s and 1970s, serving as an emblem of the rejection of strict social norms imposed on society within the 1950s. Rejecting violence, capitalism, materialism, and uniformity, the hippie culture preached love and compassion and sought individualism through the use of tie-dye techniques on their garments.”

Furthermore, Chargois says that “until recently, tie-dye was a friendly backyard activity for the youth, rather than a symbol of rejection for the establishment. However, in Spring 2019, high fashion luxury runway shows began to show elevated forms of the psychedelic print in sophisticated silhouettes.” And at many shows many in the fashion world showcased the the connection between politics and high fashion and brought tie dye swirls into the conversation maintaining the “integrity of the psychedelic print” to represent love and peace.

Tie dye’s everlasting presence beyond the summer months is sparking such joy by bringing summer vibes all year long. So whether you create it or wear it for nostalgia, to make a political statement, or because you love its burst of colorful swirls and want to continue to ROCK IT AND ROCK ON 24/7 for all fours season… no judgments here!!

Celebrate National Tie Dye Day with a very special collab!  

We are beyond excited to partner with Live & Let Dye to launch a limited edition custom collection for summer ’21.  Nothing says camp fashion more than tie dye, so we put together two bundles for ordering: our Happy Camper print (rainbow tie dye!) or customized Spirit print (camp colors!).  Each bundle includes a hoodie, tank & bandana and we cannot wait to see your happy campers rocking it all during rest hour, on the fields, campfires, or during Color War!  

From morning line up to evening campfire, this collaboration is TO (TIE) DYE FOR!

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